La Leche League (LLL) USA World Breastfeeding Week Celebrations encompass five months of events and activities to raise breastfeeding awareness and to fundraise to support breastfeeding in the USA. These celebrations highlight the mission of La Leche League in our communities and among those we know. Over 11,000 people attended the 2009 WBW Celebrations in LLL USA. Also, we are very fortunate to have our Prize Sponsors. Let them know you appreciate their support, by clicking on the rotating logos at the top of the page or the ones in the boxes below or found on the Sponsor’s page.

The big changes this year are that Groups will now keep 80% of the money they raise and the 2010 Womanly Art of Breastfeeding will be among the prizes you can win. If you are new to WBW Celebrations (WBWCs), learn how to get started here.

In support of WABA, LLL USA’s 2010 WBWC theme is Breastfeeding – The Baby Friendly Way. This theme recognizes the importance of supporting mothers from the beginning of their breastfeeding experience so they can be successful in achieving their goal to breastfeed their babies.

What is World Breastfeeding Week?

World Breastfeeding Week (WBW) is August 1st - 7th and celebrates the signing of the Innocenti Declaration, produced and adopted in 1990 by participants at the WHO/UNICEF meeting on "Breastfeeding in the 1990s: A Global Initiative on the Protection, Promotion and Support of Breastfeeding." The document lists the benefits of breastfeeding, plus global and governmental goals. World Breastfeeding Week is celebrated in 120 countries on various dates.

LLL USA’s World Breastfeeding Week Celebration’s 2010 focus will be to:

• Revitalize activities within health systems, and among healthcare providers and communities to support women to achieve their breastfeeding intentions.
• Inform people everywhere that protection, promotion and support of breastfeeding is a mother’s right, a child’s right, and a human right.
• Enable women and all who care about human rights to advocate for healthcare systems which support breastfeeding.
• Ensure that health workers who care for mothers and babies are adequately trained to counsel and support them in optimal infant feeding.

Join with us in supporting WBWC 2010 and in creating optimal conditions for mother and her breastfeeding baby in all situations.

OBJECTIVES OF WORLD BREASTFEEDING WEEK CELEBRATIONS 2010
*To raise funds for La Leche League USA, with emphasis on local communities.
*To raise awareness that breastfeeding prepares humans for life.
*To raise awareness that the lack of breastfeeding affects the child, mother, community and health care systems.
*To raise awareness that La Leche League Leaders and Groups offer breastfeeding information and support to all.