LLL in the USA WORLD BREASTFEEDING WEEK CELEBRATION

FUNDRAISING IDEAS

Sponsorships

Promoting World Breastfeeding Week on Grocery Bags

Jill Virgil Smith, a Leader from Bermuda asked one particular chain of grocery stores (Lindo's) about using the brown paper grocery bags to print information about World Breastfeeding Week. She thought of this idea one day while she was packing away her groceries. Jill writes "I thought about the possibility of promoting World Breastfeeding Week on the grocery bags - because I read the promotions that appear on them, so I am sure that others read them too".

Jill contacted the manager of the store about doing this and he agreed that the store would be happy to print information about WBW on the grocery bags and all Jill needed to so was suppy the art work. Within one week of contacting the store manager, Jill had two versions of art work submitted and said that the store was definitely going through with the promotion.